Welcome to Ashima

Ashima means limitless and without boundaries, and that is the world we envision for our children. We create books, toys and media that encourage exploration and that highlight the beauty and diversity of the world around us.

We are a children's content company. The idea for Ashima was initially born for one reason. Our love of travel, discovery and exploration. Our products take children on fun adventures around the world to explore topics such as geography, foods, languages, culture, currency and landmarks! 

We are focused on building the next generation of global citizens. We believe most people and parents want to raise emotionally intelligent and globally conscious children. We want them to understand the world beyond their front door, we want them to be accepted and to be open to others, and we want them to appreciate that in our shared humanity, we are more alike than we are different. For us, this starts one story at a time.

Ashima is a NMSDC minority certified business, and 100% woman owned. 

About Aya & Pete

Our signature publication is The Amazing Adventures of Aya & Pete book series, inspired by the real life experiences of mother-daughter duo Serena Minott and Asha Gore, and beautifully illustrated by Carolina Búzio. The Amazing Adventures of Aya & Pete takes children on exciting adventures around the world as they follow along with a little girl named Aya, and her stuffed sloth, Pete!

The first book in the series is based in Paris, where Aya & Pete practice speaking French, trying French foods, learning about the currency and geography of France, and visiting key Parisian landmarks.

The second book of the series, The Amazing Adventures of Aya & Pete in London takes children on an exciting tour of London! Aya and Pete explore Buckingham Palace, ride the London Eye, get a taste of British foods and ride high on a red double-decker bus.

Our newest book takes Aya & Pete to the Big Apple, The Amazing Adventures of Aya & Pete in New York is now available!

Meet the Authors

Hello and welcome! We created these books because we noticed that there was a gap in the market for these kinds of stories.

As a young family with a passion for exploration and reading, we found very few books that shared fun information about different places from a child's perspective, and certainly none with a multicultural lens. So we set about creating goods that not only reflected our personal experiences, but that also inspired values we wanted, and that we believe others would want, for our children - knowledge, curiosity, adaptability, acceptance, compassion and empathy. The result is an artful collection of globally inspired goods that teach children about the beauty and diversity of the world around us.

After many years traveling as a family and living in different countries and continents, we have seen how much the world has to teach young children. Since a young age, Asha (now with her baby brother) has met children all around the world, seen how they live, heard the languages they speak, learned the games they play, and tasted the foods they eat. In writing these stories, we hope to spark the curiosity of other children, and encourage them to learn more about the world they live. We want all children to know it's a big world out there, and that they belong in it as much as anyone. 

Awards & Certifications

Our Mission

At Ashima, we believe travel informs, but education transforms. We are committed to donating 5% of our profits to organizations that empower women and girls through education and entrepreneurship. Learn More