Our Mission

We travel the world to learn, find inspiration and discover new things. We collect our best and brightest discoveries here.

Ashima is a multimedia children's content company. We create children's books, toys and media that are representative and give voice to global perspectives. The idea for Ashima was initially born of one reason. Our love of travel. Ashima means limitless and without boundaries, and that is the world we envision for our children. Our products aim to encourage exploration, inspire children to learn more about the world they live in, and encourage empathy and compassion for others.

At Ashima, we believe travel informs, but education transforms. So we are committed to donating 5% of our profits to organizations that empower women and girls through education and entrepreneurship.

"Travel is fatal to prejudice, bigotry and narrow-mindedness..."
— Mark Twain

Why We Do What We Do

After traveling all over the world, we've seen there are a few fundamental principles that hold true regardless of the place or circumstance. People everywhere want the best for their children. We want to educate them, improve their lives and make the world better and safer for them. 

Besides making beautiful products for children, we are committed to improving the lives of girls through education because it is something we strongly believe in. Education is not a handout or a temporary fix. It is a real and permanent solution to many of the problems girls and women face all over the world. Education has the power to lift a young woman and her entire family out of poverty, thereby transforming their lives. Education is something that once given, it cannot be taken away. All children are eager for knowledge. But in many parts of the world, poverty, war, strife, hunger, ignorance and intolerance make this an impossible dream for many young girls. So we made it our mission to do our part.

Ashima is proud to support organizations that empower women and girls through education and entrepreneurship. Ashima is committed to donating 5% of our profits to organizations like the Malala Fund, in its efforts to promote global girls education through awareness, advocacy and investment in local non-profit organizations that deliver quality education for girls. Join Us!

The Multiplier Effect For Girls

Educating girls has a ‘multiplier effect’. Educated girls are more likely to marry later and have fewer children,
who in turn will be more likely to survive and to be better nourished and educated.
UNICEF : View full data report

There are 31 million girls of primary school age out of school. Of these 17 million are expected never
to enter school. Another 34 million adolescent girls are out of secondary school.
UNESCO Girls’ Education Fact Sheet – Education for All Global Monitoring Report

Two-thirds of the 774 million illiterate people in the world are female.

A girl with an extra year of education can earn 20% more as an adult.
The World Bank

Girls with higher levels of education are less likely to have children at an early age

The #1 cause of death for girls 15-19 is childbirth.
World Health Organization

If all women had a secondary education, child deaths would be cut in half, saving 3 million lives.
UNESCO Girl’s Education Fact Sheet


“The only way we can create global peace is through not only educating our minds, but our hearts and our souls…”
— Malala Yousafzai